brand: thread international
1: the hoodie project
Wendy sewed a hoodie from scratch using Thread International's specialty recycled fabric and shared the results on her Youtube channel and Instagram.
2: the haiti project
Wendy worked with Thread International to design a branded T-shirt made from their recycled fabric. After production was approved, Thread International flew Wendy to Haiti to film the recycling facilities up close and meet the people that make the process possible. Wendy shared the journey on her Youtube channel and Instagram.
3: the t-shirt project
Wendy announced her T-shirt for purchase to her audience, selling 150 units. With a series of Instagram videos, she further reinforced Thread International's message of transforming plastic waste "from ground to good".